The Imperfectionist & The Idealist
We’re husband and wife. We met at an ad agency. For 15 years we’ve collaborated to create dozens of successful campaigns and two humans. We are creative with purpose.
Ford Haegele is an award-winning creative director, designer and illustrator with over 20 years of experience. His unique vision and penchant for storytelling bring an exciting spark to creative problem solving. Whether for a global brand or mom-and-pop shop, he brings passion to every project he touches. Ford has the soul of an artist with the skills of a top-tier creative.
Ali Haegele is a seasoned creative professional with deep experience in production, design and management. Her pragmatic approach to the creative process gives her clients confidence that results will be inspired yet efficient. Ali makes sure every detail has been thoughtfully considered and each element works to solve the business problem.
We have two kids and enjoy hanging out with our close-knit community of friends in Collingswood, spending time at the beach in Cape May, and experiencing new foods and restaurants.
We’ve worked on
Our Services
Brand identity
Advertising campaigns
Print collateral and brochures
Illustration
Brand strategy
Social media + digital ads
Website design
Our Clients
Opera Philadelphia
Living Beyond Breast Cancer
Penn Live Arts
Fred’s Footsteps
Metastatic Breast Cancer Alliance
Bright Shiny Things
Hearthside
Ember & Ash
UPenn Stuart Weitzman School of Design
Philadelphia Orchestra
Drexel University
Cheu Fishtown + nunu restaurant
Washington Concert Opera